Sans Normal Ulleb 3 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, subheads, posters, packaging, branding, condensed, modernist, editorial, clean, crisp, space saving, headline impact, neutral tone, modern clarity, high-waisted, closed apertures, tight spacing, compact, streamlined.
This typeface is strongly condensed with compact, high-waisted proportions and a tight horizontal footprint. Strokes are clean and fairly uniform with subtle modulation, and curves are drawn as smooth, controlled arcs rather than calligraphic gestures. Counters are relatively small and apertures tend toward the closed side, giving round letters a taut, vertical feel. Terminals are generally straight and restrained, producing a consistent, linear rhythm across both uppercase and lowercase, with tall ascenders/descenders reinforcing the narrow, vertical silhouette.
It performs best in space-limited settings where a tall, compact word shape is desirable—headlines, subheads, posters, and bold typographic layouts. The narrow build also suits branding and packaging applications that need strong vertical presence without consuming horizontal space.
The overall tone feels contemporary and efficient, with an editorial, metropolitan crispness. Its compressed shapes and disciplined curves create a serious, no-nonsense voice that can read as modern, slightly formal, and space-conscious rather than friendly or playful.
The design appears intended to deliver a neutral, condensed sans voice that maximizes character economy while maintaining clarity and a smooth, geometric-leaning construction. It prioritizes consistent vertical rhythm and compact word shapes for impactful display and editorial typography.
Uppercase forms appear especially tall and columnar, and round letters maintain a narrow oval construction that keeps text color even. Numerals follow the same condensed logic, aligning visually with the letterforms for a cohesive typographic system.