Sans Superellipse Igso 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'PG Gothique' by Paulo Goode, and 'Margit' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, display graphics, bold, friendly, playful, retro, punchy, impact, approachability, branding, retro display, geometric solidity, rounded, soft corners, compact counters, blocky, high impact.
A heavy, rounded sans with broad proportions and squared-off curves that read like softened rectangles. Strokes are uniform and dense, with compact apertures and counters that create a sturdy, poster-ready texture. Terminals are blunt and gently radiused, and round letters (O/C/G/Q) take on a superelliptical silhouette rather than a true circle. Overall spacing and rhythm favor solidity and impact over airy openness.
Best suited to large sizes where its compact counters and tight apertures stay clear and intentional: headlines, posters, branding marks, and packaging panels. It can also work for short UI labels or signage where a soft, high-impact word shape is desired, but it is less suited to long text passages due to its dense color.
The tone is energetic and approachable, combining a confident, attention-grabbing weight with softened corners that keep it from feeling harsh. It suggests a retro advertising sensibility—bold and direct—while remaining friendly enough for casual, modern branding.
The design appears intended to deliver maximum visual impact with a softened geometric character—prioritizing strong silhouettes, simple construction, and rounded-rectangle forms that reproduce well in bold display settings.
The uppercase set feels especially commanding and geometric, while the lowercase maintains the same blocky, rounded logic with simple, single-storey forms. Numerals match the same sturdy construction and reduced interior space, supporting a consistent, headline-forward voice across letters and digits.