Slab Rounded Abba 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Shandon Slab' by Hoftype, 'Weekly' by Los Andes, 'Egyptian Slate' by Monotype, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: editorial, branding, packaging, posters, headlines, friendly, approachable, retro, sturdy, approachability, readability, print flavor, durability, warmth, rounded, soft serifs, bracketed, ink-trap feel, generous spacing.
A sturdy slab-serif with broad proportions and softly rounded, bracketed serifs. Strokes stay largely even in weight with gentle modulation, creating a calm, low-drama texture in text. Counters are open and the letterforms lean on simple, readable construction; terminals and joins show subtle rounding that keeps the overall color warm rather than sharp. The lowercase has a straightforward, workmanlike rhythm with a single-storey a and g, and the numerals follow the same sturdy, wide set with clear shapes.
It works well for editorial headlines and pull quotes where a confident, readable slab serif is needed. The broad, soft-serifed shapes also suit branding and packaging that want a dependable, approachable voice, and it can hold up in poster-style settings thanks to its sturdy weight and clear forms.
The tone is practical and welcoming, with a slightly nostalgic, print-oriented feel. Its rounded detailing and slab structure suggest dependability without becoming rigid, making it feel friendly and accessible while still confident on the page.
The design appears intended to blend classic slab-serif solidity with softened, rounded details for a more personable voice. It prioritizes legibility and a steady text rhythm while keeping enough character for prominent titles and branding.
In the text sample, the font maintains an even, consistent texture with stable word shapes and clear punctuation. The wide set and robust serifs give it presence at display sizes, while the open forms help it remain readable in longer lines.