Sans Normal Kurup 2 is a bold, wide, low contrast, italic, tall x-height font.
Keywords: sports branding, tech branding, gaming ui, poster headlines, product packaging, futuristic, sporty, techy, dynamic, sleek, convey speed, modern branding, sci-fi styling, display impact, rounded, streamlined, geometric, extended, compact joins.
A rounded geometric sans with a pronounced rightward slant and an extended, horizontal stance. Strokes are monolinear and heavy, with softened corners and frequent use of rounded terminals that keep the forms smooth and continuous. Counters tend toward squarish ovals, and many letters show aerodynamic cuts and open apertures (notably in forms like C, S, and e), giving the outlines a fast, engineered rhythm. The overall texture is dense and even, with a tall lowercase presence and a compact, forward-leaning footprint that reads consistently across mixed case and numerals.
Best suited to display sizes where its streamlined shapes and slanted momentum can communicate energy—such as sports identities, gaming and esports graphics, tech or automotive-style branding, and bold poster headlines. It can also work for short UI headings or product marks where a modern, engineered look is desired.
The font projects speed and modernity, with a distinctly futuristic, motorsport-like energy. Its rounded geometry feels friendly but purposeful, leaning into a tech-forward, synthetic tone rather than a humanist one.
The design appears aimed at delivering a fast, contemporary voice through rounded geometry, monoline strokes, and italicized motion cues, balancing friendliness with a clearly technical, performance-oriented character.
Several glyphs emphasize horizontality through flattened curves and short crossbars, creating a brisk baseline flow in text settings. Numerals and punctuation (as shown in the samples) follow the same rounded, streamlined construction, helping maintain a unified voice in display lines.