Sans Normal Kurig 3 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, sports, technology, futuristic, sporty, tech, dynamic, sleek, modernize, convey speed, add dynamism, look technical, stay approachable, rounded, geometric, soft corners, streamlined, oblique.
A slanted, geometric sans with rounded terminals and a smooth, continuous stroke. Letterforms are built from broad curves and straight segments with softened corners, producing a clean, aerodynamic silhouette. Counters are generally open and oval, and the overall rhythm is expansive, with generously wide forms and clear separation between strokes. The numerals and lowercase follow the same rounded, forward-leaning construction for a consistent, contemporary texture in running text.
Best suited to display settings where its sweeping curves and forward slant can communicate speed and modernity—such as headlines, product branding, sports and automotive graphics, and technology-facing campaigns. It can also work for short subheads and UI accents when used at larger sizes where the rounded details remain crisp.
The overall tone is fast and modern, with a forward-leaning stance that suggests motion and performance. Its rounded geometry keeps the voice friendly and approachable while still feeling technical and contemporary, making it read as confident rather than decorative.
The font appears designed to deliver a streamlined, contemporary sans voice with an emphasis on motion and smooth, rounded geometry. Its construction prioritizes a cohesive, engineered look that stays legible while projecting a performance-oriented personality.
The design emphasizes smooth curvature and uniform stroke behavior, minimizing sharp joins in favor of flowing transitions. The slant and wide set combine to create a strong horizontal momentum, which becomes especially noticeable in all-caps and short emphatic phrases.