Sans Normal Atmuj 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Seitu' by FSD, 'Brandon Text' by HVD Fonts, 'Marcher' by Horizon Type, 'Endeavor' by Lucas Tillian, and 'Aquawax Fx' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, packaging, clean, friendly, neutral, modern, approachable, versatility, readability, approachability, clarity, rounded, soft terminals, even rhythm, open counters, compact caps.
A rounded, monoline sans with softly squared curves and consistently blunted terminals. Uppercase forms are compact and steady, with circular bowls and moderate apertures; lowercase shows single-storey a and g and generally open counters that keep shapes clear. Strokes are even, joins are smooth, and spacing reads balanced and unforced in text, producing a calm, regular rhythm across letters and numerals.
It suits interface typography, product branding, and general-purpose communication where a clean but approachable sans is needed. The stable shapes and open counters also make it a good choice for short paragraphs, captions, and wayfinding-style copy at a range of sizes.
The overall tone is friendly and contemporary, with a quietly utilitarian feel. Rounded finishing and simple constructions keep it approachable, while the restrained geometry maintains a neutral, professional voice.
The design appears intended as a versatile everyday sans that balances geometric clarity with softened details. Its simplified lowercase and rounded finishing suggest an emphasis on readability and a friendly, contemporary presence in both display and text settings.
Distinctive rounded corners and softened stroke endings give the face a gentle texture without becoming playful or decorative. Numerals follow the same simple, rounded construction, staying consistent with the letters for cohesive UI and editorial use.