Sans Normal Atgat 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mikado' by HVD Fonts, 'Telder HT Pro' by Huerta Tipográfica, 'Corporative Sans Rounded' by Latinotype, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, branding, clean, friendly, modern, neutral, approachable, everyday readability, neutral branding, screen clarity, friendly utility, rounded terminals, humanist, open apertures, soft corners, even rhythm.
A clean sans with gently rounded terminals and soft, slightly humanist construction. Curves are smooth and circular, with open counters and roomy apertures that keep letters from feeling cramped. Strokes maintain an even, steady texture, while joins and diagonals stay crisp without becoming sharp. Overall proportions feel balanced and practical, with clear differentiation in forms like the single-story “a” and “g,” and straightforward, readable numerals.
It works well for interface copy, product pages, and general editorial settings where unobtrusive clarity is key. The open shapes and rounded finishing make it a solid choice for wayfinding and on-screen labels, and it can support approachable brand systems that want a contemporary, non-dogmatic feel.
The tone is modern and approachable, projecting clarity without looking clinical. Its softened ends and open shapes give it a friendly, everyday voice that suits general-purpose communication.
The design appears intended as a versatile, go-to sans that emphasizes legibility and a smooth, friendly texture. Its restrained geometry and softened details suggest a focus on broad usability across digital and print contexts.
The caps read sturdy and stable, while lowercase forms keep a simple, contemporary rhythm. Punctuation and spacing in the sample text appear calm and consistent, supporting comfortable continuous reading.