Serif Other Lyrud 5 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, book covers, vintage, editorial, poster, traditional, expressive, attention, heritage, warmth, character, bracketed, ball terminals, flared, bulbous, teardrop.
A heavy serif with pronounced contrast and a compact, sturdy silhouette. Strokes end in softly bracketed serifs that often swell into rounded, ball-like terminals, giving many letters a sculpted, slightly ornamental finish rather than a crisp, bookish one. Curves are generous and somewhat squared-off in the bowls, and the uppercase shows confident, poster-like massing with moderate spacing. The lowercase has sturdy verticals and lively terminals (notably on c, e, f, j, s, and y), producing a rhythmic, slightly bouncy texture in text.
Best suited to headlines, titling, and short blocks of text where its strong contrast and rounded terminal details can be appreciated. It works well for posters, packaging, and brand marks that want a traditional serif foundation with extra character, and can be effective for book covers and editorial display settings.
The font projects a vintage, display-forward personality—confident and slightly theatrical—while still reading as a classic serif at a glance. Its rounded terminals and soft bracketing add warmth and a hint of old-style charm, making it feel less formal than traditional text faces and more suited to expressive typographic voices.
The design appears aimed at delivering an attention-grabbing serif with a classic backbone, enhanced by expressive, rounded terminals and soft bracketing for a distinctive, display-oriented voice.
Numerals are wide and weighty with the same terminal treatment, and the overall color on the page is dark and assertive. In longer lines the distinctive terminals become a key part of the texture, so it reads best when those details have room to show.