Sans Normal Amkaw 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Seitu' by FSD, 'Morandi' by Monotype, and 'Core Sans C' by S-Core (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, neutral, modern, clean, pragmatic, friendly, versatility, clarity, modernity, neutrality, system use, geometric, monoline, rounded, open apertures, crisp.
A clean, geometric sans with monoline strokes and smoothly rounded curves. The design uses simple, circular construction in bowls and counters, paired with straight, decisively cut terminals that keep the texture crisp. Proportions feel balanced and contemporary, with open apertures and generous interior spaces that help letters stay distinct in running text. Numerals match the same rational, rounded build, producing an even, steady rhythm across mixed alphanumerics.
It suits interface copy, dashboards, and product experiences where clarity and consistency are priorities. The even rhythm and open forms also work well for general branding systems, wayfinding/signage, and editorial layouts that need a modern, unobtrusive sans.
The tone is modern and no-nonsense, with a calm neutrality that reads as straightforward and dependable. Rounded geometry adds a mild friendliness without becoming playful or decorative, making it feel at home in functional, everyday typography.
The font appears intended as a versatile geometric workhorse: contemporary, legible, and visually restrained, with just enough rounding to feel friendly while maintaining a precise, functional structure.
In the sample text, word shapes remain stable and evenly colored, suggesting a design tuned for clarity at typical UI and editorial sizes. The mix of circular forms and flat terminals creates a subtle technical character while preserving approachability.