Sans Normal Pudav 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' and 'Dexa Round' by Artegra and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s media, logos, playful, friendly, bouncy, retro, bold, display impact, friendly tone, playful branding, energetic motion, rounded, soft, chunky, cartoonish, informal.
A heavy, rounded sans with a pronounced forward slant and generously curved terminals. Forms are built from thick, smooth strokes with soft corners and minimal modulation, creating an even, inky color. Counters are compact and often asymmetrical due to the slant, while bowls and curves feel inflated and slightly squashed, giving the alphabet a buoyant rhythm. Widths vary noticeably across characters, and spacing reads open enough to keep the dense shapes from clogging at display sizes.
Best suited to short, prominent text such as headlines, posters, and punchy brand statements where the bold, rounded shapes can carry personality. It also fits packaging, casual signage, and playful editorial callouts, and can work for logo wordmarks that benefit from a friendly, energetic slant.
The overall tone is cheerful and approachable, with a big, expressive presence that feels casual and upbeat. Its rounded massing and italic momentum evoke a sporty, pop-leaning energy that can read as retro or cartoon-adjacent without becoming novelty.
Designed to deliver maximum impact with soft, welcoming geometry and a continuous sense of motion. The intent appears to be an expressive display sans that stays highly legible while projecting a fun, approachable voice.
Uppercase letters are particularly blocky and stable, while lowercase shapes lean into soft, simplified construction (single-storey forms where applicable) for an easygoing texture. Numerals match the same inflated, rounded styling and maintain strong visibility, especially in larger settings.