Sans Normal Pukay 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Laro', 'Laro Soft', 'Lusio', 'Lusio Soft', and 'Modern Sans' by Larin Type Co; 'Jindo' by Nine Font; and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, playful, friendly, retro, sporty, bubbly, impact, approachability, motion, display, rounded, soft, chunky, slanted, informal.
A heavy, rounded sans with a pronounced forward slant and compact interior counters. Strokes are smooth and uniform in weight, with bulbous terminals and generously curved joins that create a soft, inflated silhouette. The wide stance and slightly irregular rhythm give the alphabet an energetic, hand-cut feel while maintaining consistent construction across uppercase, lowercase, and numerals. Round characters (O, Q, o, 0) read as thick, oval bowls; diagonals (V, W, X, Y) are broad and sturdy, and punctuation is bold enough to hold its own in display settings.
Best suited for display typography such as headlines, posters, logos, packaging, and promotional graphics where a warm, high-impact voice is needed. It also fits sports and entertainment visuals, playful editorial callouts, and bold UI moments like badges or hero banners when used at larger sizes.
The overall tone is upbeat and approachable, with a distinct retro flavor that recalls mid-century signage and bold advertising lettering. Its slanted, rounded forms feel active and sporty, making text appear lively and friendly rather than formal or technical.
The design appears intended to deliver maximum visual impact with a friendly, rounded character and forward motion. Its emphasis on broad shapes, soft corners, and a consistent slant suggests a focus on expressive display use and quick recognition in branding and promotional contexts.
In the sample text, the dense weight and tight counters create a strong color on the page, favoring short bursts of text over extended reading. The numerals are similarly chunky and rounded, supporting attention-grabbing price points, scores, or headings.