Sans Normal Ribeh 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui labels, signage, headlines, posters, branding, modern, friendly, utilitarian, confident, clean, clarity, approachability, modernity, robustness, rounded, geometric, open apertures, large counters, soft terminals.
A sturdy sans with rounded, geometric construction and generous internal space. Strokes are even and smooth, with softened corners and largely horizontal/vertical stress, giving the forms a calm, engineered feel. Round letters like O and C are broad and open, while joins and shoulders stay compact and controlled, maintaining a consistent rhythm in both capitals and lowercase. Numerals are clear and straightforward, matching the same rounded, solid structure and maintaining strong legibility at display sizes.
This style works well for interface text, product labeling, and signage where quick recognition matters. Its weight and open shapes also suit headlines and short paragraphs in marketing materials, with enough presence for posters while remaining clean and readable for brand systems.
The overall tone is modern and approachable, combining a friendly softness with a no-nonsense, functional presence. It reads as contemporary and dependable rather than expressive or ornate, with a clear emphasis on clarity and steadiness.
The design appears intended to deliver a clear, contemporary sans voice with softened geometry—prioritizing legibility and a friendly, stable look for modern digital and print applications.
Uppercase shapes feel wide and stable, while the lowercase maintains a simple, familiar skeleton with rounded bowls and restrained details. The curves and terminals avoid sharp cuts, which helps text appear smooth and cohesive in longer settings.