Sans Normal Relil 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Elisar DT' by DTP Types and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: branding, headlines, ui text, packaging, signage, modern, friendly, straightforward, clean, approachable, legibility, clarity, modern utility, friendly emphasis, rounded, geometric, neutral, sturdy, even rhythm.
A sturdy sans with rounded, geometric construction and smooth, continuous curves. Strokes are consistently heavy with minimal modulation, and terminals read clean and mostly horizontal/vertical, giving the design a crisp, stable silhouette. Counters are open and generously sized for a bold style, and the overall spacing feels even, producing a calm, readable texture in text. Lowercase forms lean toward simple, single-storey constructions (notably the a and g), while capitals maintain broad, confident shapes with restrained detailing.
Well-suited for brand wordmarks, headlines, and short bursts of copy where a solid, contemporary presence is needed. The open counters and straightforward forms also make it a practical choice for interface labels, wayfinding, packaging, and marketing collateral that benefits from clear, friendly emphasis.
The tone is modern and approachable, balancing neutrality with a friendly softness from the rounded curves. It feels confident and utilitarian rather than flashy, suited to clear communication with a mild contemporary warmth.
The design appears intended as a modern, general-purpose sans that prioritizes clarity and dependable legibility while adding a subtle softness through rounded geometry. It aims to provide a strong typographic voice for display and emphasis without sacrificing simplicity in running text.
Figures are simple and highly legible, matching the letterforms in weight and curvature. The overall rhythm is consistent across uppercase, lowercase, and numerals, with a focus on clarity and compact, sign-like silhouettes at larger sizes.