Serif Normal Lelow 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, literary, headlines, branding, classic, bookish, formal, traditional, scholarly, readability, tradition, authority, print tone, distinctive texture, bracketed serifs, calligraphic, angular, flared terminals, compact.
A conventional serif with sturdy, slightly compact proportions and crisp, bracketed serifs. Strokes show moderate modulation with a subtle calligraphic influence, expressed through wedge-like joins and gently tapered terminals. Curves are full and round (notably in C, O, and Q), while diagonals and arms end in sharp, triangular details that give the face a slightly angular, carved feel. Lowercase forms are steady and readable, with a two-storey g, a relatively deep-shouldered r, and a robust, old-style rhythm in the bowls and stems.
Well-suited to book and long-form editorial typography where a familiar serif voice is desired. It also performs strongly for chapter titles, pull quotes, and institutional or heritage-leaning branding that needs a confident, traditional tone. The pronounced terminals and modulation make it especially effective for display sizes while remaining credible for body copy.
The overall tone is traditional and literary, suggesting printed matter and established institutions. Its sharp terminals and slightly chiseled detailing add a hint of drama and authority without pushing into decorative territory. The face feels composed and serious, suited to messages that benefit from credibility and formality.
The design appears intended as a dependable, classic reading serif with a touch of calligraphic sharpness to keep the texture energetic. Its balanced proportions and conventional construction prioritize clarity and familiarity, while the pointed finishing details provide a distinctive signature for titling and branding.
At larger sizes, the pointed terminals and wedge-like stroke endings become a defining texture, creating a lively dark-color rhythm across lines. Numerals are sturdy and clear, with old-style character in their shaping that harmonizes with the text forms. The font maintains a consistent, even cadence in paragraphs, with enough detail to remain distinctive in headings.