Sans Superellipse Hiloz 8 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Londrina' by Tipos Pereira (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, bold, compact, playful, friendly, poster-like, impact, compactness, approachability, clarity, rounded corners, soft terminals, blocky, chunky, high impact.
A heavy, compact sans with squarish superellipse construction and generously rounded corners. Strokes stay essentially monoline, with broad verticals and tight counters that create a dense, dark typographic color. Curves on letters like C, G, O, and S read as rounded-rectangle forms, while joins and terminals are softened rather than sharp. The lowercase shows simple, sturdy shapes with single-storey a and g, a short-armed r, and a tall, narrow t with a compact crossbar; figures are similarly blocky and built for impact.
Best suited to short-form, high-impact typography such as headlines, posters, display branding, packaging callouts, and signage. It can work for UI labels or badges when set large enough, where its dense weight and rounded-rectangle geometry remain clear.
The overall tone is confident and attention-grabbing, with a friendly softness coming from the rounded corners and inflated, cushiony shapes. It feels contemporary and slightly playful, leaning toward headline energy rather than quiet, text-centric neutrality.
The design appears intended to deliver maximum visual punch in limited horizontal space while maintaining an approachable, rounded personality. Its superellipse-based construction emphasizes sturdy, modular shapes that reproduce cleanly and consistently in bold display settings.
Because the counters are relatively small and the forms are tightly packed, the face holds together best with a bit of breathing room (tracking/leading) when used at smaller sizes. The design’s squarish rounds give it a distinctive rhythm compared to purely geometric circular sans styles.