Script Atkem 7 is a bold, very narrow, high contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, logos, invitations, playful, friendly, whimsical, retro, compact script, hand-lettered charm, display impact, friendly tone, monoline feel, condensed, tall, rounded, looping.
A tall, condensed script with a hand-drawn rhythm and mostly upright stance. Strokes show pronounced thick–thin shifts, with strong vertical emphasis and rounded terminals that occasionally taper into fine hairlines. Counters are compact and forms are narrow, giving words a tight, columnar texture while still feeling fluid. Lowercase features looped ascenders and descenders (notably in g, j, y) and a single-storey construction across most letters, while capitals are simplified and narrow with gentle curves and minimal ornament.
Best suited to short, attention-grabbing settings such as headlines, posters, packaging, and logo wordmarks where its condensed script personality can read clearly. It also works well for invitations and casual branding that benefits from a handmade, upbeat voice, especially at medium-to-large sizes.
The overall tone is friendly and lightly whimsical, like neat marker lettering with a vintage sign-painting sensibility. Its narrow, bouncy proportions and looping joins make it feel personable and expressive without becoming overly ornate.
The design appears intended to deliver a clean, hand-lettered script that stays compact in width while retaining lively loops and a calligraphic contrast. It balances legibility with personality, aiming for a crafted look that feels contemporary yet nods to vintage display lettering.
Spacing appears relatively tight, which reinforces the condensed silhouette in text. Numerals follow the same slim, hand-drawn logic, with rounded shapes and occasional hairline entry/exit strokes that add movement.