Slab Square Rufy 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Lenga' by Eurotypo (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, industrial, retro, rugged, friendly, impact, sturdiness, retro print, display clarity, brand presence, bracketed serifs, ink-trap feel, soft corners, compact, high impact.
A very heavy slab-serif with stout, blocky proportions and a slightly rounded, cut-from-solid feel. Serifs are prominent and generally squared off, with subtle bracketing that softens joins and adds a faint ink-trap impression in tight interior corners. Counters are compact and sturdy, curves are thick and controlled, and the overall rhythm is dense with a stable baseline and consistent stroke weight. Figures and capitals read as robust and utilitarian, while the lowercase stays compact and punchy for set text at larger sizes.
Best suited for headlines and short bursts of text where mass and presence matter—posters, signage, packaging, and brand marks. It can also work for large-size editorial display and pull quotes where a dense, confident texture is desirable, but its compact counters suggest avoiding very small sizes or overly tight settings.
The font projects a confident, workmanlike tone with a retro, print-forward character. Its heavy slabs and compact counters give it a rugged, no-nonsense voice, while the slightly softened joins keep it approachable rather than harsh. Overall it feels bold and declarative—well suited to messaging that wants weight, authority, and a touch of vintage grit.
The design intention appears to be a high-impact slab that reads like traditional print or poster lettering—solid, dependable, and attention-grabbing. Its softened bracketing and controlled curves suggest an aim for durability and legibility while maintaining a vintage, industrial flavor.
Spacing appears relatively tight for such a heavy design, reinforcing a solid typographic color in paragraphs and headlines. The squared terminals and strong serif structure create clear horizontal emphasis, and the numerals share the same chunky, sign-ready presence as the letters.