Sans Normal Okmob 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Polin Sans' by Machalski, 'Mazzard' by Pepper Type, 'Gilmer' by Piotr Łapa, 'Primeform Pro' and 'Turis' by Punchform, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Geliat' and 'Goldbill' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, branding, posters, logotypes, packaging, modern, friendly, confident, clean, tech, display impact, brand clarity, geometric simplicity, high visibility, geometric, rounded, blocky, open apertures, large counters.
A heavy, geometric sans with broad proportions and smooth, low-contrast strokes. Curves are built from near-circular bowls and soft joins, while terminals are mostly flat and crisp, giving a sturdy, contemporary rhythm. Counters are large and fairly open, and the lowercase shows single-storey forms (notably a and g) with compact, rounded construction. Numerals and capitals share the same solid, even color, with squarish inner corners where strokes meet and consistent stroke weight across the set.
Best suited to headlines, display typography, and brand systems where a bold, modern voice is needed. It works well for posters, packaging, and digital hero text, and can be effective for logos and wordmarks that benefit from broad, geometric shapes and a friendly tone.
The overall tone is modern and approachable, with a confident, headline-forward presence. Its rounded geometry softens the mass of the strokes, making it feel friendly and contemporary rather than severe. The result reads as clean and capable, with a subtle tech/brand-ready character.
The design appears intended to deliver a contemporary, geometric sans look with maximum impact and clarity. Its wide proportions, simplified forms, and large counters suggest an emphasis on strong display performance and approachable branding rather than delicate editorial nuance.
In text, the heavy weight produces strong typographic color and clear silhouettes, with generous counters helping legibility at larger sizes. The wide stance and rounded bowls make it especially striking in short phrases, while the simplified, geometric lowercase keeps the voice consistent across mixed-case settings.