Sans Normal Okguj 24 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'FF Neuwelt' by FontFont, 'Posterama' by Monotype, 'Gianis' by Obelisk Gestalt, 'A Grotesk' by Roman Cernohous Typotime, and 'Nominee' by TypeUnion (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, brand impact, high visibility, contemporary tone, simplicity, geometric, rounded, open apertures, large counters, smooth curves.
A solid, geometric sans with broad proportions and a sturdy, even stroke throughout. Curves are built from confident circular forms with generous counters, while joins and terminals stay clean and minimally detailed. The lowercase shows a tall presence with compact ascenders/descenders relative to the body, supporting a dense, high-impact line. Numerals are wide and stable, with simple construction that matches the letters’ round, weighty rhythm.
This font works best where impact and immediacy matter: headlines, brand wordmarks, posters, packaging, and bold UI or signage moments. Its broad letterforms and generous counters help maintain legibility at a distance and when reversed out of dark backgrounds.
The overall tone is modern and friendly, pairing strong presence with soft, rounded geometry. It reads as confident and contemporary rather than technical, giving text a welcoming, brand-forward feel. The weight and width create an assertive voice suited to attention-grabbing statements.
The design appears intended to deliver a contemporary geometric look with strong presence and friendly roundness, optimizing for high-visibility reading and a consistent, branded texture in short to medium-length text.
Spacing appears comfortable for display use, with consistent sidebearings that keep words visually cohesive at large sizes. The design emphasizes clarity through open shapes and straightforward construction, maintaining an even texture across mixed case and numerals.