Sans Normal Ubmi 7 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, display typography, packaging, confident, sporty, editorial, dynamic, assertive, attention grabbing, sense of speed, headline impact, brand emphasis, slanted, bracketed, tapered, ink-trap, compact.
A heavy, right-slanted roman with pronounced thick–thin modulation and crisply shaped curves. Strokes show tapered terminals and subtle bracket-like joins that give forms a calligraphic, inked feel while staying clean and contemporary. Round letters are full and smooth, counters are fairly tight, and the overall rhythm is compact and forward-leaning. Numerals and capitals carry the same angled stress and sturdy proportions, with clear, simplified constructions that favor impact over delicacy.
Best suited to short, prominent copy such as headlines, posters, brand marks, and packaging where its strong slant and contrast can read at size. It also works well for sports or lifestyle identities that benefit from speed and punch. In longer text blocks it will be most effective for emphasis, pull quotes, or subheads rather than extended reading.
The tone is energetic and self-assured, with a sporty, headline-driven presence. Its slanted stance and sharp modulation create a sense of motion and urgency, while the weight and compact spacing add authority. Overall it reads as modern, punchy, and designed to grab attention quickly.
The design appears intended to combine the immediacy of a bold, slanted display face with a cleaner, modern construction. By pairing high-contrast swelling with simplified, sturdy shapes, it aims for maximum impact and a sense of motion without becoming ornate.
Diagonal strokes (notably in V/W/X/Y) are sharply cut and emphasize momentum, while curved letters like S and G show smooth, controlled swelling through the bowls. The lowercase includes a distinctive single-storey feel in several forms and a lively, slightly calligraphic gesture in letters like a, g, and y, reinforcing the forward-tilting texture in text.