Sans Normal Ufgud 13 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Wienerin' by Sudtipos (names referenced only for comparison).
Keywords: headlines, editorial, branding, packaging, posters, classic, formal, confident, refined, headline impact, classic authority, premium tone, editorial voice, refined contrast, bracketed serifs, beaked terminals, vertical stress, open counters, crisp joins.
This typeface shows robust, high-contrast letterforms with a strong vertical emphasis and crisp, sharply controlled curves. Strokes transition from thick stems to fine hairlines, and many terminals finish with small wedge-like, beaked details that create a distinctly carved, print-like feel. Proportions are generally generous and stable, with open counters in round letters and a clear, even rhythm across mixed-case text. Numerals and capitals carry a dignified, display-friendly presence, while the lowercase maintains readable, traditional proportions.
It performs best in headlines, subheads, and pull quotes where contrast and detailing can be appreciated. The sturdy weight and classic flavor also make it a strong choice for branding systems, packaging, and poster typography that aims to feel established and premium.
Overall, the tone is authoritative and editorial, projecting a classic, institutional voice suited to premium communication. The sharp hairlines and sculpted terminals add refinement and seriousness, while the bold massing keeps it confident and attention-grabbing in headlines.
The likely intention is to deliver a modern, bold headline face with classic, print-derived detailing—combining strong presence with refined, high-contrast finishing to evoke editorial and heritage cues.
The design leans on strong contrast and fine details, so spacing and rendering will matter more at small sizes than with simpler, low-contrast faces. Curved joins and tapered strokes give it a slightly calligraphic undercurrent without becoming decorative.