Sans Normal Lulah 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Delargo DT' by DTP Types; 'Telder HT Pro' by Huerta Tipográfica; 'PF Centro Sans Pro' by Parachute; 'Akwe Pro' by ROHH; 'Quebec Serial' by SoftMaker; and 'Adora Compact PRO', 'Adora Condensed PRO', and 'Adora Normal PRO' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, punchy, modern, energetic, confident, impact, dynamism, display emphasis, brand presence, speed, slanted, geometric, blunt terminals, tight apertures, compact counters.
A heavy, slanted sans with rounded geometry and tightly controlled counters. Strokes are consistently thick with minimal modulation, and curves are built from smooth, circular arcs paired with blunt, squared-off terminals. The letterforms feel broad and compact at once, with generous width in the capitals and sturdy, simplified joins that keep the texture dense and even. Numerals and lowercase follow the same robust construction, emphasizing strong silhouettes and closed shapes for maximum impact.
This font is best suited for display use such as headlines, posters, sports and event branding, and punchy packaging or promotional graphics where strong, fast-moving emphasis is desired. It can also work for short subheads or callouts where dense, high-impact texture is beneficial.
The overall tone is assertive and energetic, with a forward-leaning stance that reads as fast and athletic. Its dense blackness and compact internal space give it a loud, promotional voice suited to attention-grabbing settings. The rounded construction keeps it friendly rather than aggressive, balancing power with approachability.
The design appears intended to deliver maximum impact with a dynamic, forward-leaning stance while maintaining a clean, geometric sans structure. Its rounded forms and blunt terminals prioritize bold silhouettes and consistent rhythm over delicate detail, aiming for clarity and presence at larger sizes.
The slant is consistent across uppercase, lowercase, and figures, creating a cohesive rhythm in text. Several letters feature tight apertures and enclosed bowls, which increases visual weight and makes the word shapes feel compact and bold in blocks of copy.