Sans Contrasted Asmup 7 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, headlines, branding, packaging, posters, elegant, literary, refined, airy, stylish, expressiveness, elegance, editorial tone, distinct identity, display clarity, calligraphic, flared, tapered, delicate, whimsical.
This typeface shows slim proportions with pronounced thick-to-thin modulation and crisp, tapered terminals. Strokes often end in subtle flares or teardrop-like shapes rather than blunt cuts, giving letters a drawn, slightly calligraphic feel. Curves are smooth and open, counters are generous, and the overall rhythm is light and vertical, with occasional distinctive hooks and entry strokes in both capitals and lowercase.
Best suited to display-forward typography such as magazine headlines, book jackets, cultural posters, and brand identities where elegance and character matter. It can also work for short-to-medium text in print or high-resolution digital contexts when you want a light, sophisticated texture with noticeable stroke contrast.
The overall tone feels refined and expressive, balancing sophistication with a hint of playful eccentricity. Its delicate contrast and tapered details suggest a fashion-forward, editorial sensibility, while the lively terminals add character without becoming overtly decorative.
The design appears intended to deliver an elegant, contemporary voice with high-contrast structure and expressive terminals, offering a distinctive alternative to neutral text faces. Its controlled narrowness and crisp detailing aim to create a fashionable, editorial look that remains readable while signaling personality.
The figures and punctuation follow the same contrast-driven logic, with slender hairlines and more substantial main strokes that create a bright, sparkling texture in text. In longer settings, the design reads cleanly but maintains a distinctive personality through its terminal shapes and occasional swash-like gestures.