Sans Normal Epkir 7 is a light, very wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, ui display, airline, futuristic, sleek, casual, friendly, modernize, simplify, humanize, add motion, increase openness, monoline, rounded, open counters, soft terminals, geometric.
A monoline sans with broadly rounded construction and a consistent, smooth stroke. The forms are generously proportioned with open counters and wide internal spaces, while terminals stay soft and clean rather than sharply cut. Curves dominate (notably in C, O, S, and the numerals), and the diagonals have a gentle forward slant that gives the set a steady, flowing rhythm. Overall spacing reads relaxed and airy, with straightforward, highly simplified shapes.
Best suited to short to medium-length settings where a clean, contemporary voice is desired—brand marks, headlines, posters, and packaging callouts. It can also work for UI and product display text when a friendly, streamlined look is preferred over strict neutrality.
The font feels light on its feet and contemporary, leaning toward a streamlined, travel- and tech-adjacent tone. Its rounded geometry and soft endings keep it approachable, while the steady slant and wide stance add a sense of motion and modernity rather than formality.
The design appears intended to deliver a modern, motion-oriented sans that stays readable through open shapes and simple geometry, while projecting a sleek, contemporary personality through its rounded forms and forward-leaning stance.
Distinctive details include single-storey lowercase forms, compact joins, and a generally open, uncompressed texture in running text. The figures follow the same rounded, simplified logic, aiming for quick recognition over ornamental character.