Sans Normal Sekib 12 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Few Grotesk' by Studio Few (names referenced only for comparison).
Keywords: ui text, branding, product design, signage, presentations, clean, friendly, contemporary, approachable, neutral, clarity, modern utility, friendly tone, everyday readability, rounded terminals, open apertures, geometric, soft, even rhythm.
A clean sans with gently rounded stroke endings and smoothly drawn curves throughout. The letterforms lean geometric, with circular bowls and consistent stroke weight, while keeping readable, open apertures and straightforward construction. Uppercase shapes feel calm and balanced, and the lowercase maintains a simple, modern skeleton with minimal gesture; overall spacing and rhythm read even and uncluttered.
This font suits interface copy, product labeling, and general-purpose communication where clarity and a modern tone are needed. It also works well for light branding and wayfinding or signage at moderate sizes thanks to its open shapes and steady rhythm.
The overall tone is contemporary and approachable, with softened terminals that reduce harshness and give the face a friendly, everyday character. It feels neutral enough for general use while still conveying a mild warmth and ease.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency, using rounded terminals and geometric structure to stay friendly without becoming decorative.
Round counters and smooth joins give the design a polished, screen-friendly look. Numerals match the same soft, rounded logic, maintaining consistency with the letters for mixed text settings.