Serif Contrasted Ipwi 3 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: display, headlines, magazine, branding, packaging, luxury, editorial, dramatic, refined, fashion, luxury tone, editorial impact, modern elegance, headline focus, hairline serifs, vertical stress, didone-like, crisp, sharp.
A high-contrast serif with pronounced thick-to-thin transitions, vertical stress, and very fine hairline serifs. Stems are straight and crisp, with clean joins and minimal bracketing, producing a sharply cut, engraved feel. Capitals are tall and elegant with ample internal space, while the lowercase keeps a measured x-height and narrow apertures that emphasize the contrast. Numerals and punctuation follow the same disciplined rhythm, with thin horizontals and delicate terminals that read as precise rather than soft.
Best suited to display settings such as headlines, pull quotes, mastheads, and logotypes where the contrast can be appreciated. It works especially well for editorial layouts, beauty and fashion branding, and premium product packaging. For body text, it will generally perform more comfortably at larger sizes with generous spacing to preserve the fine details.
The overall tone is polished and aspirational, leaning toward fashion and luxury communication. Its strong contrast and razor-thin details create a sense of drama and sophistication, evoking magazine typography and premium packaging. The crispness and verticality add a formal, curated character.
The design appears intended to deliver a modern, high-fashion serif voice: elegant proportions, vertical emphasis, and hairline finishing that prioritizes sophistication and impact in headlines and brand-forward typography.
At larger sizes the hairlines and small features become a key part of the aesthetic, giving the face its signature sparkle. The rhythm in text is driven by bold vertical strokes and very light cross-strokes, yielding a lively texture with pronounced bright–dark patterning.