Sans Superellipse Hukib 3 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Kuunari' and 'Kuunari Rounded' by Melvastype, 'Smart Sans' by Monotype, 'RBNo2.1' by René Bieder, and 'Ordax' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, condensed, assertive, utilitarian, sports, impact, space saving, high visibility, robustness, blocky, compact, square-shouldered, rounded corners, uniform strokes.
A compact, heavy sans with tall proportions and tightly set interior spaces. The stroke weight is consistently thick with minimal modulation, and many curves resolve into rounded-rectangle (superellipse-like) forms rather than true circles, giving counters a squared-off, engineered feel. Terminals are blunt and mostly flat, and joins are firm, producing strong, dark silhouettes. The lowercase is built for impact with simple constructions and sturdy stems, while figures are squat, bold, and highly legible at display sizes.
This font is best suited to headlines, posters, and short emphatic statements where maximum impact and compact width are useful. It also fits sports branding, packaging, and attention-grabbing signage, especially where a strong, condensed word shape helps text stay readable from a distance.
The overall tone is forceful and no-nonsense, with a practical, industrial confidence. Its condensed, blocky rhythm suggests urgency and authority, reading as sporty, poster-ready, and slightly militaristic in flavor without becoming decorative.
The design appears intended to deliver high-impact display typography in a space-efficient width, using rounded-rectangle geometry and uniform stroke weight to create sturdy, repeatable forms. It prioritizes bold presence, quick recognition, and consistent texture over delicate detail.
Counters run relatively tight in letters like a/e/s and in the numerals, which increases density and makes the face feel punchy in large headlines. The rounded-corner geometry softens the otherwise rigid structure, keeping the black mass from feeling brittle.