Sans Superellipse Hidim 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'EFCO Fairley' by Ephemera Fonts, 'Gemsbuck Pro' by Studio Fat Cat, 'Radley' by Variatype, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, logos, industrial, sporty, assertive, modern, compact, impact, geometric clarity, brand presence, durability, blocky, rounded, squared, sturdy, condensed-feel.
A heavy, block-built sans with rounded-rectangle geometry and consistently softened corners. Strokes are thick and even, with tight interior counters that read as squared and compact rather than open. Curves tend to resolve into superelliptical arcs, while joins and terminals stay blunt and decisive, giving the forms a sturdy, engineered silhouette. The overall rhythm is dense and uniform, with numerals and caps designed to hold a strong, stable footprint in display sizes.
Best suited to high-impact settings such as headlines, posters, signage, and packaging where bold silhouettes are an advantage. It also works well for sports and streetwear-style branding, badges, and logo wordmarks that benefit from a compact, durable look.
The tone is forceful and utilitarian, leaning toward athletic and industrial branding. Its squared-round shapes feel contemporary and tough, projecting confidence and impact rather than delicacy or warmth.
The likely intention is a contemporary display sans optimized for maximum visual punch, using rounded-rectangle construction to stay geometric while avoiding sharpness. It prioritizes strong, uniform color and solid counters to maintain a cohesive, stamp-like presence across letters and figures.
The design favors compact apertures and short crossbars, which boosts mass and presence but can reduce clarity at small sizes. Letterforms like the round characters (e.g., O/Q) keep a boxy, rounded-square structure that reinforces the family’s geometric consistency.