Sans Superellipse Pekod 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'DIN Next' and 'DIN Next Paneuropean' by Monotype, 'PF DIN Text' by Parachute, and 'Aago' by Positype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logos, confident, industrial, retro, sporty, friendly, impact, space-saving, branding, blocky, rounded, compact, sturdy, high-impact.
A compact, heavy sans with rounded-rectangle construction and softly squared corners throughout. Strokes are thick and even, with minimal modulation and tight interior counters that keep the overall color dense. Curves and joints resolve into smooth superelliptical shapes, giving bowls and terminals a cushioned, uniform feel rather than sharp geometry. Letterforms are relatively condensed with sturdy verticals and simplified joins; lowercase and numerals follow the same blocky rhythm, with clear, single-storey forms and short extenders that support tight setting.
Best suited for headlines, posters, and brand statements where strong, compact impact is needed. It works well on signage and wayfinding, as well as packaging and label systems that benefit from sturdy, rounded forms. For longer passages, it will be most effective in short blocks, callouts, or large-scale editorial display.
The tone is bold and self-assured, balancing utilitarian toughness with approachable rounding. Its chunky silhouettes and compact spacing evoke signage, athletic branding, and mid-century display work, reading as energetic and no-nonsense rather than delicate or refined.
The design appears intended to deliver maximum presence in a condensed footprint, using rounded-rectangle geometry to maintain friendliness while staying firm and legible at display sizes. Its simplified, even-weight construction suggests a focus on consistent texture and dependable reproduction across print and screen.
At larger sizes the consistent rounding becomes a defining signature, while the dense counters and heavy weight can reduce differentiation in long text. The numerals and capitals appear built for strong silhouette recognition, and the overall rhythm stays steady across mixed-case settings.