Slab Contrasted Pifi 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Hefring Slab' by Inhouse Type, 'Sánchez Niu' by Latinotype, 'Paul Slab' and 'Paul Slab Soft' by artill, and 'Cabrito Inverto' by insigne (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, western, athletic, retro, industrial, confident, impact, heritage, sturdiness, display, blocky, bracketed, chunky, high-impact, sturdy.
A heavy, block-built slab serif with broad proportions and a compact, punchy rhythm. Serifs read as substantial rectangular slabs with clear bracketing at joins, giving stems a grounded, engineered feel. Curves are full and rounded (notably in C, O, S, and the bowls of b/d/p), while terminals stay blunt and decisive. The overall texture is dense and even, with strong verticals, generous counters for the weight, and sturdy numerals that match the letterforms’ mass.
Best suited to display settings where weight and presence are an advantage—headlines, posters, logotypes, badges, and packaging. It also fits sports/club branding and label-style graphics where a bold slab serif can deliver clear impact at a distance.
The font projects a bold, no-nonsense personality with a classic poster and Americana flavor. Its chunky slabs and wide stance evoke varsity lettering, workwear labels, and western-style headlines, communicating confidence and durability more than refinement.
Likely drawn to provide a high-impact slab serif with a vintage, workmanlike voice—prioritizing strong silhouettes, stable spacing, and an assertive typographic color for branding and headline typography.
The design favors large, readable silhouettes: round letters stay smooth and circular, and angled forms like A, V, W, X, and Y are cut with thick diagonals that maintain weight consistency. Lowercase forms keep a traditional, sturdy structure, and the ampersand in the sample text matches the same heavy, slabbed logic for cohesive display use.