Sans Normal Keref 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Generis Sans' by Linotype, 'Interval Next' and 'Metronic Pro' by Mostardesign, 'PF Bulletin Sans Pro' by Parachute, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, sportswear, dynamic, sporty, confident, contemporary, assertive, impact, motion, clarity, modernity, emphasis, slanted, rounded, compact, clean, energetic.
A heavy, right-slanted sans with rounded, softly squared curves and mostly monolinear strokes. The glyphs show compact counters and sturdy stems, with smooth joins and minimal stroke modulation. Proportions feel slightly condensed in many letters, and the overall rhythm is tight and forward-leaning, producing strong word shapes at display sizes. Numerals match the letters with similarly weighty forms and rounded terminals, keeping a consistent texture across mixed text.
Best suited to headlines, posters, packaging, and branding where a strong, slanted sans can signal speed and impact. It also works well for advertising callouts, sports and fitness graphics, and UI or product moments that need emphatic emphasis rather than extended reading.
The overall tone is energetic and forceful, with an athletic, forward-motion feel driven by the strong slant and dense stroke mass. It reads as modern and utilitarian rather than decorative, projecting confidence and urgency in headlines and short bursts of copy.
The design appears intended to deliver a robust, modern italic voice that stays clean and highly legible while adding motion through its slant. Its simplified geometry and dense texture suggest a focus on impact, consistency, and clear performance in display and marketing contexts.
Uppercase forms are clean and simplified, relying on broad curves and straightened verticals rather than detailing. Lowercase maintains a compact, sturdy construction that keeps spacing and color even in longer lines, with punctuation and dots appearing solid and prominent at text sizes.