Sans Normal Ednub 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: ui labels, signage, posters, editorial decks, brand systems, modern, efficient, technical, clean, neutral, emphasis, clarity, neutrality, momentum, utility, oblique, compact, open apertures, generous spacing, rounded joins.
A slanted sans with clean, low-contrast strokes and softly rounded joins. Letterforms lean consistently with a steady rhythm and a slightly compact, streamlined feel, while counters remain open for clarity. Uppercase shapes are simple and geometric-leaning, with smooth curves in C/G/O and straightforward diagonals in A/V/W/X/Y. The lowercase follows a single-storey structure for a and g, with a relatively plain, functional construction and restrained terminals; figures are similarly simple and legible, with a distinct open-top 4 and rounded 8/9 forms.
Works well for interface labels, product UI, dashboards, and other contexts that benefit from a clean italic for emphasis. The straightforward forms and open counters also suit short editorial callouts, headlines, and signage where a modern, slanted sans voice is desired.
The overall tone is modern and matter-of-fact, with an italic slant that adds motion without becoming expressive or calligraphic. It feels efficient and contemporary—more utilitarian than decorative—suggesting speed, emphasis, and clarity.
Likely designed as a practical italic sans meant to deliver emphasis and forward motion while preserving neutrality and legibility. The restrained detailing and consistent geometry suggest a focus on clarity across headings and continuous text rather than stylistic flourish.
Stroke endings are generally blunt and controlled, and the slant is applied uniformly across caps, lowercase, and numerals, helping the set read as a cohesive system. Spacing appears comfortable in text, keeping word shapes clear even at larger display sizes.