Sans Normal Akraz 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Candid' by Lucas Tillian, 'Madani' and 'Madani Arabic' by NamelaType, 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, neutral, clarity, impact, modernity, approachability, geometric, rounded, high contrast, open counters, even rhythm.
A heavy, geometric sans with round, near-circular bowls and smooth, continuous curves paired with straight, vertical terminals. Strokes are consistently thick with minimal modulation, producing solid, even color in text. Counters are open and cleanly cut, with generous interior space in letters like O, P, R, and e; the lowercase a is single-storey and the g is single-storey with a broad, rounded bowl. Uppercase forms are wide and stable, while diagonals (A, V, W, X, Y) are crisp and symmetrical; numerals are similarly rounded, with a plain, vertical 1 and a compact, circular 0.
This font suits attention-grabbing headlines, posters, and branding systems that need a strong, clean voice. Its rounded geometry and open counters make it effective for packaging, labels, and signage where quick recognition matters, while still remaining readable in short text blocks and UI-style callouts.
The overall tone is contemporary and straightforward, with a friendly softness from the rounded geometry and a confident presence from the heavy stroke weight. It feels practical and approachable rather than decorative, aiming for clarity and impact.
The design appears intended to deliver a modern, geometric look with maximum legibility at large sizes and strong visual weight for display use. By keeping forms simple and counters open, it aims to stay clear and friendly while projecting a confident, contemporary character.
Spacing and proportions create a steady, readable rhythm in longer lines, and the punctuation shown (notably the colon and apostrophe) matches the bold, no-nonsense construction. The design favors simple, geometric decisions over calligraphic nuance, keeping shapes consistent across the alphabet and figures.