Sans Normal Aklos 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'TT Commons Classic' and 'TT Hoves Pro' by TypeType and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, clean, friendly, clarity, modern utility, strong presence, approachability, geometric, rounded, sturdy, crisp, high legibility.
A heavy, geometric sans with broad, even strokes and clean terminals. Curves are drawn from near-circular bowls (notably in O/C/G and the round lowercase forms), paired with straightforward, orthogonal joins that keep counters open and shapes stable at larger sizes. The lowercase shows single-storey a and g, a compact, simple ear on r, and a short-armed t, contributing to a contemporary, utilitarian rhythm. Overall spacing and proportions feel measured and consistent, with smooth curves and minimal modulation across the alphabet and figures.
Best suited for headlines, short copy, and display settings where strong, clean shapes are an advantage. It also works well for branding and wayfinding-style signage, and can serve in UI labels or navigation where compact, high-contrast silhouettes and open counters support quick recognition.
The font conveys a modern, straightforward tone—confident and practical without feeling harsh. Its rounded geometry adds a friendly, approachable edge, making it feel contemporary and dependable for everyday communication.
The design appears intended as a contemporary, geometric workhorse: a no-nonsense sans that prioritizes clarity, solid rhythm, and confident presence. Its simplified lowercase structure and rounded forms suggest an aim for friendly modernity while staying highly legible.
Round letters maintain generous internal counters, while diagonals (A, V, W, X, Y) are sturdy and slightly wide, giving the face a planted, poster-ready presence. Numerals are bold and clear, with simple construction and strong silhouettes that read well in isolation.