Sans Superellipse Utbuj 7 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui labels, app branding, tech logos, product naming, wayfinding, tech, futuristic, industrial, clean, confident, systematic design, ui clarity, modern branding, geometric identity, geometric, squared-round, rounded corners, compact counters, high contrast-free.
A geometric sans with squared-round construction: bowls and counters are built from rounded rectangles, producing flat-ish sides and consistently radiused corners. Strokes are even and monoline, with a crisp, engineered edge and minimal modulation. The proportions feel broad and stable, with generous cap height and compact interior counters that keep forms tight and legible at display sizes. Terminals are clean and mostly squared off, while diagonal shapes (like V/W/X) remain sharp and linear, contrasting with the softened curves elsewhere.
Well-suited to interface typography, dashboards, and product ecosystems where a clean, engineered voice is needed. It also works effectively for tech-forward branding, packaging, and signage, especially when the design calls for rounded-rectangle geometry and a modern, device-like aesthetic.
The overall tone is contemporary and technical, evoking digital interfaces, hardware branding, and sci‑fi signage. Its rounded corners soften the rigor of the geometry, giving a friendly, modern “device UI” feel rather than an aggressive industrial one.
The design appears intended to translate the geometry of screens, enclosures, and rounded-corner industrial design into a cohesive typographic system. It prioritizes consistency, clarity, and a distinctive squared-round signature that reads as contemporary and technical.
Round letters such as O/Q appear as rounded-rectangle loops, and the numerals follow the same squared-round logic, yielding a consistent, system-like rhythm across alphanumerics. The lowercase is straightforward and modern, with single-storey forms where applicable and a pragmatic, functional silhouette.