Slab Normal Ogbo 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ainslie Slab' and 'Haboro Slab' by insigne (names referenced only for comparison).
Keywords: body text, editorial, publishing, headlines, branding, vintage, trustworthy, bookish, sturdy, readability, versatility, authority, stability, text comfort, bracketed, robust, rounded, readable, even rhythm.
A sturdy slab serif with confident, bracketed serifs and largely monolinear strokes. The letterforms are open and generously proportioned, with rounded joins and terminals that keep counters clear at text sizes. Uppercase shapes feel broad and steady, while the lowercase maintains a pragmatic, highly legible structure with a straightforward two-storey ‘a’ and compact, readable apertures. Numerals are similarly solid and clear, matching the text color and overall rhythm.
Well suited to editorial typography, long-form reading, and publishing contexts where a firm serif voice is desirable. It can also support headlines and subheads that need presence without looking ornamental, and works for branding or packaging that benefits from a classic, dependable slab-serif character.
The overall tone is dependable and familiar, with an editorial, slightly vintage flavor. Its slab serifs and calm proportions suggest practicality and authority rather than expressiveness, making it feel grounded and workmanlike.
The design appears intended as a practical slab serif for everyday typography: strong, readable forms with a stable text color and minimal stylistic distraction. It aims to balance assertive serifs with comfortable paragraph performance for broad editorial use.
Spacing and color appear even in paragraph settings, producing a consistent texture suited to continuous reading. The serifs are prominent without becoming decorative, and the shapes avoid sharp contrast or delicate details, supporting clarity in dense text.