Slab Rounded Popi 11 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, editorial, branding, friendly, retro, approachable, informal, softened, approachability, readability, retro warmth, sturdy presence, softened slab, rounded serifs, bracketed, soft corners, open counters, sturdy.
A wide, low-contrast slab serif with softened, rounded slab terminals and gently bracketed joins. Strokes maintain an even color, with sturdy verticals and broad, open bowls that keep counters clear at text sizes. The letterforms lean conventional and upright, while the generous proportions and rounded corners give the face a smooth, cushioned texture. Numerals follow the same wide, steady rhythm, with curved shapes that read clearly and consistently alongside the lowercase.
Well-suited to packaging and brand systems that want a sturdy, friendly serif presence, as well as posters and display headlines where its wide proportions can create impact without feeling aggressive. It also holds together in short editorial passages, offering legibility with a distinct, personable texture.
The overall tone is warm and unpretentious, combining the solidity of a slab serif with a softened, approachable feel. Its wide stance and rounded details suggest a retro, friendly voice suited to casual editorial and branding contexts rather than formal or high-contrast elegance.
The design appears intended to merge the dependable structure of a slab serif with rounded, humane finishing, creating a readable workhorse that feels casual and inviting. Its wide proportions and consistent stroke weight aim for clarity and presence across both display and text applications.
In running text, the font produces a stable, even typographic color with comfortable spacing and clear word shapes. The rounded slab serifs and softened terminals reduce sharpness, helping the face feel less rigid while staying firmly structured.