Sans Normal Arbuv 7 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'BR Sonoma' by Brink, 'HD Colton' by HyperDeluxe, 'Amsi Grotesk' by Stawix, and 'Nominee' by TypeUnion (names referenced only for comparison).
Keywords: ui text, web copy, product design, signage, presentations, modern, neutral, clean, friendly, utilitarian, clarity, versatility, neutral branding, screen readability, modern minimalism, open apertures, rounded terminals, even rhythm, geometric hint, high legibility.
A contemporary sans with sturdy, even strokes and generously open counters. The letterforms lean toward simple, rounded geometry, with smooth curves on C/G/O and straightforward, minimally modulated joins. Proportions are fairly broad with ample internal space, while the lowercase shows a tall x-height and short extenders that keep word shapes compact. Numerals are clear and simple, matching the overall monolinear, low-friction construction.
Well-suited for interface typography, web and app content, and general-purpose branding where a clear, contemporary sans is needed. Its open forms and steady texture also work well for headings and short-to-medium passages in editorial or presentation layouts.
The tone is modern and matter-of-fact, prioritizing clarity over personality. Its rounded geometry and open shapes add a mild friendliness, while the consistent rhythm keeps it composed and professional.
The design intention appears focused on an all-around workhorse sans: simple geometry, high readability, and a restrained, contemporary voice that performs reliably across display and text sizes.
Spacing appears balanced and not overly tight, helping longer passages stay readable. The design avoids sharp corners and ornamental details, resulting in a calm, consistent texture in paragraph settings.