Sans Normal Dobug 18 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, web typography, editorial, branding, signage, clean, modern, friendly, neutral, technical, clarity, versatility, neutrality, modernization, legibility, geometric, open apertures, rounded terminals, even rhythm, minimal.
A clean sans with predominantly geometric construction and smooth, circular curves. Strokes are uniform and slender, with rounded joins and generally squared-off terminals that read crisp at text sizes. Uppercase forms are simple and balanced, with broad bowls and open counters; the lowercase shows straightforward, single-storey forms (notably the g) and a compact, readable rhythm. Numerals are similarly plain and consistent, with rounded shapes and minimal stylistic quirks.
This font works well for UI and web text where a clean, contemporary sans is needed, and it also scales effectively for headlines thanks to its simple geometry and open counters. It can support editorial typography, product branding, and wayfinding or signage applications that benefit from quick recognition and a restrained visual voice.
The overall tone is modern and neutral, with a mild friendliness coming from the round curves and open internal spaces. It feels unobtrusive and practical, suited to contemporary interfaces and editorial layouts that want clarity without overt personality.
The design appears intended to provide a versatile, modern sans optimized for clarity and everyday readability, using geometric proportions and minimal detailing to stay neutral across many contexts.
The letterforms favor openness and straightforward geometry: generous counters, clear differentiation between similar shapes, and restrained detailing. Curves and straights meet cleanly, giving the font a tidy, engineered feel while remaining approachable.