Sans Other Kekom 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, branding, packaging, posters, humanist, friendly, quirky, informal, bookish, add warmth, humanize text, distinct voice, text clarity, flared terminals, rounded joins, soft corners, open counters, lively rhythm.
A sans with a distinctly humanist, calligraphic skeleton and subtly flared stroke endings that give it a semi-serif feel without true serifs. Strokes show gentle modulation and soft curves, with slightly irregular, hand-cut contours that keep the rhythm lively. Counters are generally open (notably in C, G, e, and s), and proportions lean toward a classic text build with roomy bowls and a straightforward, readable lowercase. The caps are clean and simple but avoid geometric rigidity, and numerals are clear with traditional shapes and curved terminals.
Well-suited to editorial layouts, book or long-form text, and publication design where a human voice is desirable. Its distinctive terminals also work nicely for branding, packaging, and display settings such as posters or pull quotes, especially when you want warmth without resorting to a script or fully serifed style.
The overall tone is warm and approachable, with a lightly idiosyncratic, handmade character. It reads as casual and personable rather than corporate, suggesting an editorial or literary sensibility with a hint of whimsy.
The design appears aimed at combining sans-serif simplicity with the warmth of pen-influenced detailing—flared terminals, soft modulation, and an organic rhythm—to create a readable workhorse with a recognizable personality.
In running text, the subtle flare and modulation add texture and prevent the page from feeling mechanical. The design’s small asymmetries and tapered endings are consistent enough to feel intentional, creating a distinctive voice while staying readable at paragraph sizes.