Sans Normal Edmeg 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Meloche' by Typodermic (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, posters, modern, clean, businesslike, dynamic, friendly, italic companion, clarity, modern tone, legibility, versatility, oblique, humanist, rounded, open, airy.
An oblique sans with gently rounded curves and a calm, even stroke that keeps contrast subtle. The letterforms lean forward consistently and rely on simple, open shapes with smooth terminals rather than sharp cuts. Uppercase proportions feel straightforward and geometric-leaning, while the lowercase introduces a slightly humanist rhythm through soft joins and open apertures. Overall spacing reads comfortable and uncluttered, supporting a steady texture in text.
Works well for interface and product typography where an italic voice is needed for emphasis, labels, and secondary text. The open shapes and smooth rhythm also suit editorial callouts, marketing copy, and presentation typography, and it can scale up effectively for headlines that want a clean, forward-leaning feel.
The forward slant adds motion and a contemporary tone without feeling aggressive. Its clean, uncomplicated forms project clarity and approachability, making it feel modern and practical rather than decorative.
Likely designed as a purpose-built italic sans aimed at clear communication with a contemporary, motion-oriented tone. The design emphasizes simplicity, rounded geometry, and reliable legibility across both display and text settings.
Round characters like O/C/G and the numerals keep a smooth, circular logic, helping maintain an even color across lines. The italic construction appears integral to the design (not merely a slanted roman), with shapes and proportions that remain stable and legible in continuous reading.