Sans Contrasted Unmu 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, assertive, industrial, retro, athletic, headline, maximum impact, display clarity, poster utility, retro punch, blocky, condensed counters, ink-trap like, square shoulders, sturdy.
A heavy, compact grotesque with broad proportions and tight internal counters. Strokes show noticeable contrast for a sans, with thick verticals and comparatively lighter horizontals and joins, creating a sculpted, poster-like rhythm. Terminals are mostly flat and squared, and many joins are cut with small triangular notches that read like ink-traps, sharpening corners and preventing dark clumping at display sizes. Round letters (O, C, G, Q) are more squared-off than circular, while the lowercase uses single-storey a and g with large bowls and short, sturdy stems.
This style performs best in large sizes where its cut joins and heavy mass read as deliberate detail—posters, headlines, packaging fronts, signage, and bold brand marks. It can also work for short blocks of copy in attention-grabbing layouts where a dense, high-impact texture is desired.
The overall tone is forceful and utilitarian, with a distinctly retro print-and-poster character. Its dense black color and chiseled joins suggest confidence and impact, leaning toward sports, signage, and bold editorial statements rather than subtlety.
The design appears intended to deliver maximum impact with a controlled, engineered feel—using squared forms, compact counters, and corner cut-ins to maintain clarity in heavy letterforms. It prioritizes strong presence and legibility in display contexts while preserving a consistent, industrial rhythm across uppercase, lowercase, and numerals.
Spacing appears intentionally compact, emphasizing a strong horizontal word shape and a solid typographic “wall” in paragraphs. Numerals are similarly weighty and simple, suited to loud callouts and large-scale figures.