Sans Normal Egkup 4 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, quotes, friendly, casual, approachable, lively, modern, approachability, informality, clarity, motion, humanist, rounded, leaning, open counters, airy.
A slanted, rounded sans with smooth, continuous curves and gently tapered terminals. Strokes stay fairly even, with only subtle modulation, and the overall color on the page is light and open. Proportions feel humanist rather than strictly geometric: bowls are soft and slightly irregular, apertures are generous, and curves dominate over hard corners. The lowercase shows flowing, single-storey forms and compact joins, while caps remain simple and clean with a consistent forward lean that keeps lines moving.
This font works well for branding and packaging that benefits from a warm, human voice, as well as posters, headings, and pull quotes where the slant adds motion. It can also serve in short-to-medium text settings when a casual, conversational tone is desired.
The tone is informal and personable, with a handwritten energy that still reads as clean and contemporary. Its rhythm feels quick and upbeat, making it suitable for messaging that should come across as friendly rather than corporate or severe.
The design appears intended to blend the friendliness of handwriting with the clarity of a simplified sans structure. Its consistent slant, rounded forms, and open shapes suggest a focus on approachable communication and smooth, contemporary readability.
Spacing appears comfortable with a smooth reading rhythm in the text sample, and the forward slant is consistent across caps, lowercase, and figures. Numerals follow the same rounded, slightly calligraphic construction, helping mixed text and numbers feel cohesive.