Sans Normal Diriz 12 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, editorial, quotes, friendly, informal, hand-drawn, lively, approachable, approachability, warmth, informality, handmade feel, readable display, rounded, soft, humanist, playful, casual.
This typeface uses rounded, softly curved strokes with gentle tapering at terminals, giving letterforms a subtly handwritten, brush-pen feel while remaining largely monoline in overall impression. Curves are open and roomy (notably in C, G, S, and the bowls), and proportions lean slightly irregular in a way that reads as human rather than mechanical. Uppercase forms are clean and simplified with smooth joins, while the lowercase introduces more calligraphic movement—single-storey a, a looped g, and a right-leaning, lively f with a long descender. Numerals follow the same soft geometry, with open shapes and modest quirks that keep the rhythm consistent across text.
It works well for branding and packaging that want an approachable, artisanal tone, as well as posters, pull quotes, and short editorial passages where personality matters. It can also suit children’s or lifestyle-oriented materials, and mixed-case headlines where the expressive lowercase can do more of the stylistic work.
The overall tone is warm and personable, with a casual, handmade character that feels friendly rather than formal. Its slight irregularities and soft terminals add charm and motion, producing a relaxed, conversational voice suited to lighthearted messaging.
The design appears intended to blend the clarity of a simple sans structure with the warmth of hand-drawn, calligraphic detailing. It aims to be readable in text while still delivering a distinctive, friendly voice for display use.
Spacing appears comfortably open, helping the rounded shapes stay clear in continuous reading. The contrast between the steadier uppercase and the more expressive lowercase creates a nice hierarchy for headlines and mixed-case settings, while punctuation and the ampersand carry the same rounded, informal flavor.