Serif Flared Hagat 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Poppl-Laudatio' by Berthold, 'Rega Pira' by Differentialtype, 'Campan' and 'Epoca Classic' by Hoftype, 'ITC Quay Sans' by ITC, and 'Frutiger' and 'Praxis Next' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports branding, packaging, assertive, sporty, vintage, editorial, confident, impact, motion, heritage feel, headline emphasis, brand voice, wedge serif, flared terminals, bracketed serifs, calligraphic, forward-leaning.
A heavy, forward-leaning serif with broad, sculpted strokes and subtly tapered stems that open into flared, wedge-like terminals. The letterforms have compact interior counters, sturdy vertical stress, and energetic diagonal joins, producing a dense, punchy texture. Serifs are pronounced and often bracketed, with sharp, pointed ends on many capitals and a slightly calligraphic modulation in curves and diagonals. Numerals are similarly robust, with high visual weight and clear, display-oriented silhouettes.
Best suited for headlines, subheads, and short-to-medium display copy where strong personality and impact are desired. It works well for branding marks, sports or event graphics, packaging, and editorial titling that benefits from a dynamic italic voice and flared serif character.
The overall tone feels bold and athletic, with a distinctly vintage, headline-driven presence. Its strong slant and chiseled serifs add urgency and motion, while the weight and compact counters give it a confident, poster-like authority.
The design appears intended to deliver maximum impact in an italic serif style, combining flared terminals and wedge-like serifs with a compact, high-ink silhouette. The emphasis is on energetic motion and bold presence rather than quiet, text-first neutrality.
Capitals read especially sharp and emblematic, with angular terminals and crisp joins that reinforce a sturdy, engraved feel. Lowercase forms maintain the same muscular rhythm, and the italic angle is consistent enough to keep long lines cohesive while remaining distinctly display-forward.