Sans Superellipse Soluw 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Linotype Authentic Sans', 'Linotype Authentic Serif', and 'Linotype Authentic Small Serif' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, punchy, modern, confident, energetic, impact, speed, headline emphasis, brand presence, modernization, slanted, rounded, compact, blocky, soft corners.
A heavy, forward-slanted sans with compact, rounded-rectangle construction and softened corners. Strokes are thick and largely uniform, with subtle modulation visible mainly at joins and curves rather than along stems. Counters are relatively tight, and curves tend toward squarish superellipse shapes, giving round letters a sturdy, engineered feel. Terminals are clean and blunt, and diagonals (V, W, X, Y, Z) read as assertive wedges that keep the overall texture dense and cohesive.
Best suited to headlines, posters, and branding where a strong, fast, contemporary impression is needed. It works well for sports and performance themes, bold packaging callouts, and logo or wordmark exploration, especially at medium-to-large sizes where the tight counters and dense color remain clear.
The tone is bold and kinetic, projecting speed and impact through its pronounced italic slant and chunky forms. Rounded corners prevent it from feeling harsh, balancing aggression with approachability. Overall it suggests contemporary performance branding and headline-driven communication.
The design appears intended to deliver maximum impact with a streamlined, modern geometry: a bold italic voice built from rounded, squarish curves for a tough yet friendly presence. It prioritizes strong word shapes and momentum over delicate detail, aiming for attention-grabbing display use.
The rhythm is tightly packed with strong silhouette clarity; the slant and mass create a continuous forward motion across words. Numerals match the letterforms in weight and curvature, reinforcing a consistent, display-oriented voice.