Sans Normal Obkaz 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gilam' by Fontfabric, 'Quiroh' by Hashtag Type, 'Avenir Next Paneuropean' by Linotype, 'Janone' by Outras Fontes, 'June Pro' by Schriftlabor, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, punchy, retro, impact, approachability, display clarity, brand voice, chunky, rounded, soft, bouncy, compact.
A heavy, rounded sans with compact proportions and broad, smooth curves. Strokes are largely uniform, with softly modulated joins and subtly angled terminals that keep the shapes from feeling purely geometric. Counters are relatively small for the weight, and the overall rhythm is tight and dense, giving words a solid, blocky silhouette. Lowercase forms lean toward single-storey constructions with straightforward bowls and short ascenders, while the numerals share the same thick, rounded structure and simplified detailing.
Best suited for short, high-impact text such as headlines, posters, brand marks, packaging, and bold signage where strong presence matters more than fine detail. It also performs well in playful editorial callouts and display-sized UI or social graphics that need a friendly, energetic voice.
The tone is upbeat and approachable, with a slightly retro, cartoon-adjacent warmth. Its chunky shapes and soft corners create a confident, friendly voice that feels casual and attention-grabbing rather than formal or technical.
The design appears intended to deliver maximum impact with a warm, rounded personality, combining sturdy letterforms with softened geometry for approachable readability at display sizes.
The heaviest areas around curves and joins create a subtle bounce in texture, especially in mixed-case settings. Wide internal shapes like O/Q and rounded letters (C/G/S) read as smooth and buoyant, while diagonals (K/V/W/X) stay sturdy and compact, reinforcing the font’s dense, poster-ready color.