Slab Normal Vaje 7 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, packaging, posters, editorial, branding, warm, friendly, retro, casual, confident, approachability, emphasis, readability, editorial voice, retro flavor, bracketed, rounded, sturdy, soft, display.
A sturdy italic slab serif with broad proportions, low contrast, and heavily bracketed, blocky serifs that read as soft rather than sharp. Strokes are thick and consistent, with rounded terminals and a gently calligraphic rhythm created by the slant and subtle shaping through curves. The uppercase feels weighty and stable, while the lowercase is compact and lively, with single-storey forms (notably the a) and smooth, looping joins. Numerals match the text weight and maintain the same broad, rounded slab treatment for an even, cohesive texture.
Well-suited for headlines, subheads, pull quotes, and short-to-medium editorial passages where a bold, personable voice is desired. It can also work effectively for packaging and brand marks that want a retro-leaning slab serif with friendly warmth, and for posters or signage where robust letterforms help maintain presence.
The overall tone is warm and approachable, with a slightly nostalgic, editorial feel. Its chunky slabs and generous curves give it a friendly confidence that suits informal authority—inviting rather than strict. The italic energy adds motion and personality, making it feel conversational and upbeat.
The design appears intended as a dependable, plainspoken slab serif with an italicized, human touch—combining workhorse structure with softened brackets and rounded shaping for approachability. It aims to deliver strong emphasis and readability while keeping the tone casual and inviting.
In paragraph setting the face produces a dense, dark color with clear word shapes, especially at larger text sizes. The strong serifs and rounded detailing keep the texture from feeling mechanical, and the italic slant gives headlines a natural emphasis without requiring additional ornament.