Sans Normal Jigis 14 is a bold, normal width, high contrast, italic, short x-height font.
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, retro, impact, motion, emphasis, display, slanted, oblique, brisk, punchy, compact.
A slanted, high-contrast sans with compact proportions and a brisk forward lean. Strokes move from thick verticals and diagonals to noticeably finer joins and terminals, creating a crisp, energetic rhythm. Curves are rounded but tightened, with counters that stay fairly compact; the lowercase shows a short x-height and sturdy bowls, while the uppercase feels wide-shouldered and assertive. Numerals are bold and simplified, with clean, open shapes that keep their presence at display sizes.
Best suited to display applications where speed and emphasis matter: headlines, posters, sports-themed graphics, and bold brand statements. It can work for short bursts of copy (taglines, labels, callouts), but its compact x-height and strong slant make it less ideal for long-form reading at small sizes.
The overall tone is energetic and assertive, with a sporty, headline-driven feel. Its sharp slant and contrast suggest motion and confidence, leaning slightly retro in the way it pairs condensed-looking forms with emphatic weight.
The design appears intended to deliver a forceful, forward-moving italic voice with clean sans construction and pronounced contrast, optimized for attention-grabbing typography rather than quiet text settings.
The italic angle is strong enough to read as intentional motion rather than a mild oblique. Spacing appears geared toward impact—letters sit tightly and create a solid typographic block, especially in all-caps and short words.