Sans Normal Luraw 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Fold Grotesque' by Colophon Foundry, 'Ava Grand' by Matt Chansky, 'Closer Text' by Mint Type, 'Pepi/Rudi' by Suitcase Type Foundry, 'Kommon Grotesk' by TypeK, and 'Berka' and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, assertive, playful, retro, impact, dynamism, attention, approachability, blocky, rounded, slanted, compact, punchy.
A heavy, right-slanted sans with broad proportions and smooth, rounded outer curves. Strokes are thick and uniform, with tightly closed counters in letters like a/e and a compact, sturdy rhythm across the alphabet. Terminals are blunt and clean, and curves (C/O/S) read as strongly geometric while diagonals (A/V/W/X) feel chunky and stable. The overall texture is dense and dark on the page, emphasizing mass and momentum rather than fine detail.
Best suited to short, high-impact settings such as headlines, posters, brand marks, and promotional graphics where strong presence is needed. It also works well for sports-themed design, packaging callouts, and bold UI banners, especially when set with ample spacing for clarity.
The tone is energetic and emphatic, with a forward-leaning stance that suggests speed and impact. Its rounded, chunky shapes keep it approachable and slightly playful, while the sheer weight gives it a confident, attention-grabbing presence that can feel sporty or retro depending on context.
This design appears intended to deliver maximum visual punch with a fast, forward-leaning silhouette and sturdy, rounded geometry. The goal seems to be clear, energetic display typography that reads as modern and dynamic while remaining friendly through softened curves.
At display sizes the tight apertures and large ink traps create a compact, poster-like color; in longer lines it can feel intense, so generous tracking and leading help. Numerals match the letters’ bold, rounded construction, producing a cohesive, headline-forward set.